Smart Targeting

Use Case 1: Targeted Geographic Farming\nProblem: Real estate agents waste marketing spend sending flyers to entire zip codes where residents have no intent to sell.\nSolution: Predictive analytics evaluate local trends and home attributes to isolate the 20% of households most likely to list.\nExample: An agent draws a custom polygon on a map and obtains a list of 150 high-probability properties to prioritize outreach.\n\n

Use Case 2: Multi-Channel Marketing farming\nProblem: Executing separate physical mailers, Facebook ads, and CMAs manually is tedious and resource-intensive.\nSolution: Coordinates personalized, multi-channel branding campaigns including direct print mailers, digital local trends, and Facebook ads.\nExample: A team launches a synchronized marketing push to a high-intent list of homeowners, combining digital ads with local print mailers.\n\n

Use Case 3: Proactive Listing Lead Acquisition\nProblem: Most homeowners list with the first agent they speak with, leaving late-acting agents empty-handed.\nSolution: Analyzes hundreds of local data triggers to help agents connect with high-intent sellers before they publicly list.\nExample: An agency prepares custom home valuation reports for top prospects, securing listings before other firms pitch.