Microsoft Designer

Use Case 1: Pre-launch Creative Optimization

Problem: Marketing teams often waste budget on ads that fail to capture attention or drive engagement because they rely on gut feeling instead of data.
Solution: The tool provides instant impact scores and predictive analytics to identify high-performing creatives before they go live.
Example: A brand tests three different display ad versions and chooses the one with the highest predicted CTR and brand recall.

Use Case 2: Visual Attention Heatmapping

Problem: Key brand elements like logos and CTAs are often overlooked in busy visual designs, leading to poor brand association.
Solution: Eye-tracking heatmaps visualize attention patterns in seconds, allowing designers to reposition elements for maximum visibility.
Example: An agency moves a 'Buy Now' button after heatmaps show it was getting zero attention in its original position.

Use Case 3: Video Hook Analysis

Problem: High drop-off rates in social media video ads occur when the first few seconds fail to grab viewer interest.
Solution: Analyzes video content to predict exactly what stands out and what viewers miss during the critical first two seconds of playback.
Example: A social media manager redesigns a video intro to ensure the brand message appears exactly when attention is predicted to peak.