Pencil

Use Case 1: Rapid High-Volume Ad Creative Production

Problem: Performance marketers often need hundreds of ad variations for A/B testing across different platforms (Meta, TikTok, Google), but traditional design workflows are too slow and expensive to produce 1,000+ unique assets manually.
Solution: Pencil aggregates the world’s leading GenAI models (like Google Veo, GPT-5, and Adobe Firefly) into a single workspace. This allows teams to "Unlock Speed & Scale" by generating massive volumes of high-fidelity images and videos from simple prompts or reference images, tailored to specific audience segments.
Example: A brand like Salomon needs to launch a global campaign. Instead of a month-long production cycle, they use Pencil to generate 1,000 unique creatives in record time, using "Predictive Scoring" to identify which AI-generated assets are most likely to perform before they even go live.

Use Case 2: Maintaining Brand Consistency in AI Video Campaigns

Problem: A major hurdle with AI video generation is "hallucination" or inconsistency, where characters, products, or lighting change drastically between shots, making the content look unprofessional for high-end brands.
Solution: Pencil utilizes advanced features like "Reference Images" and "End Frame continuity" (via Google Veo 3.1). This allows creators to maintain visual consistency across sequences, ensuring that a specific character or product looks the same from the first frame to the last.
Example: A beverage company wants to show a woman calmly eating ice cream in a busy station. They use a starting scene image as a reference; the tool then generates a consistent video where the woman’s expression, the shimmer of her "transparent bubble," and the surrounding lighting remain stable while the background commuters move in a time-lapse blur.

Use Case 3: Cost-Effective Global Product Localization

Problem: Global brands like L’Oréal or Diageo need to showcase products in diverse settings—such as different skin tones, cultural motifs, or seasonal backgrounds—which traditionally requires dozens of separate, expensive photoshoots.
Solution: Marketers can use Pencil to replace a high percentage of physical product shoots. By using "GenAI model aggregation," brands can take a single product shot and place it in infinite virtual environments, from a "Renaissance-era studio" to a "mid-century modern seaside patio."
Example: L’Oréal uses Pencil to generate product shots featuring a wide range of hair textures and skin shades. They simply swap the AI-generated model or environment while keeping the product bottle perfectly rendered, ensuring the brand remains inclusive and relevant in every market without the cost of a physical shoot.

Use Case 4: Streamlined "Idea-to-Ad" Creative Workflow

Problem: Creative teams often waste time jumping between disconnected tools—designing in Figma, generating images in Midjourney, editing in Premiere, and checking compliance in spreadsheets.
Solution: Pencil offers "Editor Unification," bringing image generation, video generation, and post-production tools into a single "Social Ads Editor." With direct Figma and Photoshop integrations and built-in "enterprise-grade compliance," the entire lifecycle happens in one secure workspace.
Example: A creative director imports a layout from Figma into Pencil. They use the integrated "AI Agents" to write copy with GPT-5, generate a cinematic background video with Runway Gen 4, and use the "Topaz Labs AI Enhancement" to upscale the final ad to 4K—all without leaving the Pencil browser tab.