Instantly

Use Case 1: Scaling High-Volume Cold Outreach for Lead Gen Agencies

Problem: Marketing agencies managing outreach for multiple clients often face "sender reputation" issues. Sending thousands of emails from a single domain leads to being flagged as spam, and managing dozens of separate email logins is a logistical nightmare.
Solution: Instantly allows agencies to connect unlimited email accounts and automatically rotate sending across them. By spreading the volume over many accounts and using the "Warmup" feature, the tool ensures high deliverability and protects domain health.
Example: An agency connects 50 secondary domains for a single client project. Instantly rotates the daily limit of 30 emails per account across all 50 domains, allowing the agency to send 1,500 emails daily without any single account triggering spam filters.

Use Case 2: Precision Prospecting for SaaS Sales Teams

Problem: Sales development representatives (SDRs) often waste hours manually researching leads and guessing which companies have the budget or team size to afford their software.
Solution: Instantly’s Lead Intelligence platform provides advanced filters like technology stack, headcount, and revenue. This allows teams to find "warm leads" who are already using compatible technologies or are at a growth stage that requires their solution.
Example: A SaaS company selling a cybersecurity tool filters for "Companies using AWS" with "50-200 employees" and "Revenue over $5M." They export these leads directly into an Instantly campaign, ensuring their outreach is only hitting high-value prospects.

Use Case 3: Automated Hyper-Personalization for Freelancers and Consultants

Problem: Generic "one-size-fits-all" email templates have low response rates. However, manually writing a personalized intro for 500 prospects is too time-consuming for a solo founder or freelancer.
Solution: The tool uses AI Prompts to craft personalized variables and sequences for each prospect. By pulling data from the lead’s profile, the AI can generate unique opening lines or relevant talking points at scale.
Example: A freelance web designer uses an AI prompt in Instantly to look at a lead's current website (via the lead database) and generate a specific compliment or observation. The tool then inserts this unique "icebreaker" into the first line of every email in the sequence, making each message feel handcrafted.

Use Case 4: Streamlining Lead Management via "Unibox" and AI Categorization

Problem: When running large campaigns, the inbox becomes cluttered with "Out-of-Office" replies, "Not Interested" notes, and actual "Interested" leads. Closing deals becomes difficult when high-intent replies are buried under automated noise.
Solution: Instantly’s "Unibox" centralizes every reply from every sending account into one view. It uses AI Custom Reply Labels to automatically categorize responses (e.g., "Interested," "Meeting Booked," or "Wrong Person").
Example: A founder checks the Unibox every morning. Instead of scrolling through 200 emails, they filter by the AI-generated "Interested" label, allowing them to prioritize and respond to the 10 most promising prospects within minutes, directly from the Instantly dashboard.