HubSpot AEO is a diagnostic tool designed for digital marketers who need to monitor how their brand is represented across major AI language models like ChatGPT, Gemini, and Perplexity. As traditional search engines give way to conversational "answer engines," this tool provides a specialized audit to see if your business is being cited correctly or ignored entirely in AI-generated responses. It functions as a bridge between traditional SEO and the emerging landscape of LLM visibility, offering a clear view of your brand’s footprint in non-traditional search environments. The tool works by scanning conversational platforms to identify where your competitors are winning the mention game and pinpointing specific gaps in your own digital presence. Rather than focusing solely on keywords or backlinks, it analyzes the citations and summaries these bots produce, providing actionable insights on how to adjust your content for better machine readability. It is a practical utility for businesses that realize their discovery no longer happens only on a results page, but within the dialogue of a chatbot. This shifts the focus from ranking first to being the primary source of truth for AI agents.
Problem: Marketers don't know how their brand is being represented in conversational AI results.
Solution: HubSpot AEO audits AI search engines to see if a brand is correctly cited or recommended.
Example: A software company checks if Perplexity correctly lists them as a top CRM provider.
Problem: Traditional SEO is losing effectiveness as users move to AI-powered search engines.
Solution: The tool identifies visibility gaps in LLM responses to help adjust content strategy for AI.
Example: A retailer adjusts their site content to improve their likelihood of being cited by ChatGPT.
Target audience: Best for: Digital marketers, SEO specialists, Brand managers
Pricing: Free Trial · Categories: Research, Search engine, SEO
Tags: AI, chatbot, marketing, search engine, seo
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