HubSpot AEO | See How Your Brand Shows Up in AI Search

HubSpot AEO is a diagnostic tool designed for digital marketers who need to monitor how their brand is represented across major AI language models like ChatGPT, Gemini, and Perplexity. As traditional search engines give way to conversational "answer engines," this tool provides a specialized audit to see if your business is being cited correctly or ignored entirely in AI-generated responses. It functions as a bridge between traditional SEO and the emerging landscape of LLM visibility, offering a clear view of your brand’s footprint in non-traditional search environments. The tool works by scanning conversational platforms to identify where your competitors are winning the mention game and pinpointing specific gaps in your own digital presence. Rather than focusing solely on keywords or backlinks, it analyzes the citations and summaries these bots produce, providing actionable insights on how to adjust your content for better machine readability. It is a practical utility for businesses that realize their discovery no longer happens only on a results page, but within the dialogue of a chatbot. This shifts the focus from ranking first to being the primary source of truth for AI agents.