Hotjar AI

Use Case 1: Rapid Research Development

Problem: Researchers often spend hours crafting the perfect survey questions to avoid bias and meet specific project goals.
Solution: Hotjar AI creates optimized surveys in seconds based on a specific objective or goal provided by the user.
Example: A UX researcher inputs 'understand why users find the navigation confusing' to get a pre-built, scientifically sound survey instantly.

Use Case 2: Instant Feedback Synthesis

Problem: Manually reviewing and categorizing thousands of open-ended survey responses is time-consuming and prone to human error.
Solution: AI-driven analysis automatically generates summary reports that highlight key themes and user sentiment from raw data.
Example: A marketer analyzes 1,000 feedback forms in seconds to identify the top three reasons customers liked a new promotion.

Use Case 3: Reducing Page Abandonment

Problem: Websites experience high drop-off rates on critical pages without knowing the specific friction points causing users to leave.
Solution: Exit-intent surveys prompt users at the exact moment of departure to capture real-time, qualitative feedback.
Example: An e-commerce business triggers a survey when a user moves to close the cart page to determine if hidden shipping costs were the issue.