FutureTales

Use Case 1: Intergenerational Workforce Strategy for HR Leaders

Problem: Organizations are struggling to manage and retain a workforce that now spans five distinct generations, each with conflicting values, work styles, and expectations regarding job loyalty.
Solution: FutureTales provides specific foresight research on the "Multi-Generation Workforce" and "Young People Job-Hopping." HR professionals can use these data-driven insights to understand the psychological and sociological drivers behind these shifts rather than relying on stereotypes.
Example: An HR Director at a large corporation reviews the "Why are young people job-hopping?" research to redesign their employee retention program. They implement a "flexible-pathway" model that addresses the specific values highlighted in the FutureTales report, successfully reducing turnover among Gen Z staff.

Use Case 2: Climate-Resilient Urban Planning for Developers

Problem: Real estate developers and urban planners often design projects based on current or historical climate data, leaving infrastructure vulnerable to the intensified hazards of the mid-21st century.
Solution: Through the "Urban Hazard Studio" and "Future of Urbanisation Scenarios," the tool allows users to visualize "Welcome to 2050" scenarios. It helps professionals identify future signals related to sustainability and environmental risks.
Example: A city planner uses the "Past, Present and Future Hazards" research to map out flood risks for a new residential district in Thailand. By applying the lab's foresight methodologies, they adjust the project's elevation and drainage infrastructure to meet the projected requirements of the year 2050.

Use Case 3: Cultural Trend Forecasting for Content Marketers

Problem: Marketers and content creators often react to trends after they have peaked, failing to produce "future-proof" content that resonates with evolving social identities and relationship models.
Solution: FutureTales offers deep-dive insights into emerging social shifts, such as "Future Relationship Models" and "Traces of Queerness in Early Civilizations." Marketers can use this "Ancient Echoes" to "Future signals" pipeline to create campaigns that lead the conversation rather than follow it.
Example: A marketing agency for a global dating app uses the "Future Relationship Models" research to develop a year-long campaign strategy. Instead of traditional romantic tropes, they build content around the "new definitions of love" identified by the lab, positioning the app as a progressive leader in the space.

Use Case 4: ESG Integration for Tech Startups

Problem: Tech companies in Thailand and Southeast Asia are under pressure to adopt AI but lack a framework to ensure their AI growth is environmentally sustainable.
Solution: The lab's research on "AI and the Environment: Green AI in Thailand" provides a roadmap for balancing rapid technological growth with sustainability. It identifies how 62% of the population is already using GenAI and provides a framework for "Green AI" efficiency.
Example: A CTO of a growing startup uses the "Green AI" report to draft their company’s ESG (Environmental, Social, and Governance) policy. They choose to move their workloads to carbon-neutral data centers and implement "Efficiency-first" AI models based on the innovation sparks suggested in the FutureTales research.