Frase

Use Case 1: High-Speed Competitor Research and Content Drafting

Problem: Content creators often spend hours manually clicking through the top 10–20 Google results to understand what topics, headers, and keywords they need to include to be competitive. This manual "tab-switching" is tedious and prone to missing critical content gaps.
Solution: Frase automates SERP (Search Engine Results Page) analysis by scraping top-ranking competitors in seconds. It identifies common themes, search intent, and frequently asked questions, then uses AI to turn that data into a comprehensive, SEO-optimized content outline.
Example: A marketing agency needs to write a 2,000-word guide on "Remote Team Management." Instead of manual research, they use Frase to pull the structure of the top 15 results. Frase identifies that "asynchronous communication" is a trending subtopic they missed. The agency generates an AI outline, ensuring they cover every topic necessary to outrank the current competition.

Use Case 2: Optimizing for "Generative Engine Optimization" (GEO)

Problem: As users shift from Google to AI-powered search tools like ChatGPT, Claude, and Perplexity, businesses are losing traffic because their brand isn't being cited in AI-generated answers. Traditional SEO keywords aren't enough to guarantee a mention in a ChatGPT response.
Solution: Frase provides a specialized GEO (Generative Engine Optimization) engine. It analyzes content for the specific traits AI models look for—such as clear definitions, structured data, and high-density factual information—and tracks brand mentions across five major AI platforms to help users "win" the citation.
Example: A software-as-a-service (SaaS) company wants to be the recommended tool when someone asks Perplexity, "What is the best project management tool for architects?" They use Frase to identify the "visibility gap" and follow real-time suggestions to reformat their content into the structured, data-rich style that AI engines prefer to cite.

Use Case 3: Rescuing Decaying Content with "Quick-Win" Audits

Problem: Established websites often have hundreds of pages that used to rank well but are slowly losing traffic (content decay). Manually identifying which pages are sliding and why is a massive administrative burden for SEO managers.
Solution: Frase’s "Content Opportunities" dashboard monitors existing pages and sends alerts when rankings decline. It uses a "Fix/Boost/Fill" framework to tell the user exactly which pages need a small keyword update (Fix), more depth (Boost), or a new section to answer missing questions (Fill).
Example: An e-commerce blog notices a dip in traffic. Frase alerts them that their "Best Running Shoes 2023" post has fallen to page two of Google. Within the Frase editor, the user sees that competitors are now answering questions about "carbon plate technology." The user adds a section on that topic, watches their Frase SEO score rise to 94/100, and republishes to reclaim their spot on page one.