Clay

Use Case 1: CRM Data Enrichment

Problem: Sales teams struggle with incomplete, stale, or unverified contact details inside their CRM databases.
Solution: Clay automatically aggregates and verifies data from over 150 premium providers to fill in missing email addresses, phone numbers, and social profiles.
Example: A RevOps manager connects their CRM to Clay to enrich and verify contact details for 5,000 cold leads automatically.

Use Case 2: Intent-Driven Outbound Campaigns

Problem: Outbound sales campaigns suffer from low conversion rates when reps reach out to prospects without context or timing.
Solution: Clay tracks real-time signals, such as executive job changes and promotions, to trigger relevant outreach.
Example: An SDR builds a workflow that automatically flags when a target account hires a new executive, then instantly triggers a personalized outreach sequence.

Use Case 3: Multi-Channel Ad Audience Syncing

Problem: Manually exporting, formatting, and uploading target account lists to various advertising platforms is repetitive and slow.
Solution: Clay centralizes first-party and third-party data, then directly syncs custom audiences to major ad networks.
Example: A growth marketer builds a segment of target enterprise accounts in Clay and pushes it directly to LinkedIn and Meta for an account-based ad campaign.