Ad Auris

Use Case 1: Increasing On-Page Retention for Long-Form Content

Problem: Content marketers often struggle with high bounce rates on long-form blog posts or white papers because readers are too busy to sit and read 2,000+ words of text, leading to lost engagement and missed SEO opportunities.
Solution: Ad Auris allows marketers to embed a branded audio player at the top of their articles. By converting written content into human-like audio narrations, users can consume the content while multitasking (driving, exercising, etc.). The tool’s "AI-powered editor" ensures the text is adapted into an "audio-first" script that sounds like a natural podcast rather than a robotic screen reader.
Example: A sustainability blog like Grist syncs its latest 15-minute editorial piece to Ad Auris. The tool generates a professional audio version with a custom intro/outro. The blog sees an increase in "Average Time on Page" as visitors listen to the full narration rather than skimming and leaving.

Use Case 2: Hyper-Personalized Sales Outreach via LinkedIn and Email

Problem: Sales teams face extremely low response rates with generic, text-heavy outbound messages. Traditional "cold" emails often fail to stand out in a crowded inbox, and manual voice recording for every prospect is not scalable.
Solution: Using Ad Auris’s CRM integration, sales reps can automatically generate short, personalized audio snippets for specific prospects. These clips can be embedded directly into LinkedIn messages or emails, including a specific call-to-action (CTA) link to the rep’s calendar.
Example: A sales rep at a software company uses the HubSpot integration to pull a prospect's name and company. Ad Auris generates a 30-second audio clip saying, "Hi Sarah, I saw your recent post on LinkedIn about climate solutions and thought our tool could help..." The message includes a link to "Book a 10-minute chat," resulting in higher meeting book rates.

Use Case 3: De-anonymizing Website Visitors for High-Intent Lead Gen

Problem: Marketing teams can see that people are visiting their site through Google Analytics, but they usually don't know who those people are unless they fill out a form (which most people avoid).
Solution: Ad Auris uses a "data enrichment pixel" that identifies who is listening to the embedded audio and for how long. By connecting this data to a CRM like Salesforce or Pipedrive, the marketing team can see exactly which target accounts or leads are most engaged with their content.
Example: An enterprise SaaS company embeds audio on their "Pricing" and "Case Studies" pages. The Ad Auris pixel identifies that a high-value prospect from a Fortune 500 company listened to three different case studies in their entirety. This triggers an automated alert to the Account Executive to reach out immediately while the prospect is "warm."

Use Case 4: Low-Effort Global Content Distribution for Media Brands

Problem: Independent creators and small media outlets want to reach international audiences and be present on platforms like Spotify or Apple Podcasts, but they lack the budget for voice actors, translators, and professional recording studios.
Solution: Ad Auris provides a "one-click distribution" feature combined with a library of 50+ voices in multiple languages (Spanish, Korean, Arabic, etc.). Creators can instantly turn their written English blog into a Spanish-language podcast episode and distribute it globally.
Example: A tech news site writes a daily column in English. They use Ad Auris to automatically sync their RSS feed, translate the content into Spanish and Portuguese, and publish the audio versions to a "Global Tech News" Spotify channel every morning without needing to record a single word.