Serpstat API MCP Server

Serpstat API MCP Server is an MCP server that integrates Serpstat's search engine optimization platform with Model Context Protocol clients. Built in TypeScript, the server connects directly to the Serpstat v4 API, allowing search marketers, SEO analysts, content strategists, and developers to access extensive search intelligence data directly from AI assistants such as Claude Desktop or Gemini CLI. By bridging Serpstat with AI environments, the server enables automated retrieval and inspection of keyword rankings, search volume, cost-per-click statistics, keyword difficulty, and organic search competitors. It also exposes tools for backlink auditing, analyzing referring domains, auditing site health, inspecting URL metrics, and reviewing market research categories across different geographic search engines. The server uses Zod schemas for parameter validation and Winston for event logging, providing structured error handling during API interactions. Users can manage Serpstat projects, track rank movements over time, and monitor their API credit balances directly inside their assistant conversation without opening external dashboards.

Category: CRM, ERP & E-commerce

Tags: analytics, marketing, seo, serpstat

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How to install and configure Serpstat API MCP Server

1. Obtain a valid Serpstat API token from your Serpstat account. 2. Verify that Node.js version 18.0.0 or higher is installed. 3. Open your client configuration file, such as claude_desktop_config.json for Claude Desktop or ~/.gemini/settings.json for Gemini CLI. 4. Add the server entry under the mcpServers object: json { "mcpServers": { "serpstat": { "command": "npx", "args": ["-y", "@serpstat/serpstat-mcp-server"], "env": { "SERPSTAT_API_TOKEN": "YOUR_SERPSTAT_API_TOKEN_HERE" } } } } 5. Optionally define SERPSTAT_ENABLED_CATEGORIES (such as keywords,domain) to restrict loaded tools, then save and restart your client.

What you can do with Serpstat API MCP Server

• Conduct domain competitor research by extracting top ranking search competitors, visibility metrics, and common search terms across specific regional search engines. - Perform keyword intelligence queries to evaluate search volume, CPC rates, organic difficulty scores, and related search suggestions for content planning. - Audit backlink profiles by reviewing active incoming links, anchor text distribution, referring domain authority scores, and newly lost links. - Track site health and technical issues by initiating Serpstat site audits and retrieving automated error reports for tracked projects. - Screen top-performing domains within specific market categories to benchmark organic search traffic and competitive domain authority metrics.

Key facts

• https://github.com/SerpstatGlobal/serpstat-mcp-server-js
• CRM, ERP & E-commerce, Web Search & Research
• analytics, marketing, seo, serpstat

Part of MCP Servers

How do I install Serpstat API MCP Server?

You can install the server globally using npm with the command npm install -g @serpstat/serpstat-mcp-server, or run it directly using npx inside your MCP client configuration. You must have Node.js 18.0.0 or higher installed and supply a valid Serpstat API token in your environment variables.

What can Serpstat API MCP Server do?

It provides access to 65 SEO tools across categories including domain analysis, keyword research, backlink monitoring, URL audits, rank tracking, and site audits. Users can retrieve competitor rankings, search volumes, domain authority scores, keyword suggestions, anchor text distributions, and account credit usage stats.

Which MCP clients work with Serpstat API MCP Server?

The server works with any client that implements the Model Context Protocol standard, including Claude Desktop and Gemini CLI. You configure the server by defining the command, arguments, and required API token in the corresponding client JSON configuration file.

How do I limit available tools in Serpstat API MCP Server?

You can restrict tool availability by setting the SERPSTAT_ENABLED_CATEGORIES environment variable in your client configuration. Accepted values include domain, keywords, backlinks, url, projects, credits, rt, audit, and page-audit, passed as comma-separated values to reduce context window usage.

Is Serpstat API MCP Server open source?

Yes, the server is open source and distributed under the MIT license. You can view, clone, and modify the TypeScript source code on GitHub. Contributions, bug reports, and pull requests are managed through the official SerpstatGlobal repository.