Mixpanel MCP Server

Mixpanel MCP Server is an MCP server that connects AI assistants like Claude to the Mixpanel product analytics platform. Designed for software developers, product managers, and data teams, it allows language models to record user actions and manage audience profiles directly from interactive chat sessions. By exposing specialized tools over standard Model Context Protocol transports, the server enables automated tracking of custom behavioral events, page visits, and customer signups without manual API calls. Users can inspect, create, and modify profile attributes for specific user IDs across their applications. The server namespaces its operations with standard prefixes to prevent conflicts with other analytics integrations in the client environment. With straightforward command-line configuration using a project API token, teams can instrument operational tracking, debug telemetry setups, and integrate live usage metrics into ongoing conversations with AI assistants.

Category: CRM, ERP & E-commerce

Tags: analytics, data-tracking, mixpanel, product-analytics

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How to install and configure Mixpanel MCP Server

1. Ensure Node.js 16 or higher is installed and obtain a project token from your Mixpanel account. 2. Open your Claude Desktop configuration file at ~/Library/Application Support/Claude/claude_desktop_config.json (macOS) or %AppData%\Claude\claude_desktop_config.json (Windows). 3. Add the server entry under mcpServers: json { "mcpServers": { "mixpanel-analytics": { "command": "npx", "args": [ "-y", "mixpanel-mcp-server", "--token", "YOUR_MIXPANEL_TOKEN" ] } } } 4. Save the configuration file and restart Claude Desktop.

What you can do with Mixpanel MCP Server

• Tracking custom events like button clicks or checkout triggers by passing distinct user identifiers and custom property objects. - Logging website or application page views directly to Mixpanel along with optional referrer information and user IDs. - Capturing new user signups by simultaneously recording the registration event and instantiating a user profile with plan details. - Updating customer attributes such as names, emails, membership tiers, or company metadata for an existing user distinct ID. - Testing and debugging event telemetry configurations interactively through Claude Desktop during product feature development.

Key facts

• https://github.com/moonbirdai/mixpanel-mcp-server
• CRM, ERP & E-commerce, Data & Analytics
• analytics, data-tracking, mixpanel, product-analytics

Part of MCP Servers

What is Mixpanel MCP Server?

Mixpanel MCP Server is a Model Context Protocol integration that connects AI assistants to the Mixpanel analytics platform. It allows LLMs to send tracking events, record page views, create profiles for new user registrations, and update profile properties directly using standard tool calls.

How do I install Mixpanel MCP Server?

You can run the server directly using npx by specifying your Mixpanel project token, or install it globally with npm install -g mixpanel-mcp-server. For Claude Desktop, configure the server in your claude_desktop_config.json file using the npx command with your token parameter, then restart the application.

Which tools are available in Mixpanel MCP Server?

The server includes four core tools: mixpanel_track_event for recording custom tracking events with arbitrary properties, mixpanel_track_pageview for recording visited pages and referrers, mixpanel_track_signup for logging registrations and making profiles, and mixpanel_set_user_profile for updating user attributes.

Which MCP clients work with Mixpanel MCP Server?

Mixpanel MCP Server works with Claude Desktop and any MCP-compliant client that supports standard input and output (stdio) transport. As long as the client can execute node-based processes and interpret MCP tool definitions, it can discover and trigger the analytics tools.

Is Mixpanel MCP Server open source?

Yes, Mixpanel MCP Server is open source and distributed under the MIT License. You can review the source code, report issues, and submit contributions on its GitHub repository.