Meta Ads MCP

Meta Ads MCP is an MCP server that connects AI assistants directly to the Meta Ads API to manage campaigns across Facebook, Instagram, and other Meta platforms. Built for digital marketers, growth engineers, and advertising teams, it enables language models like Claude, Cursor, and ChatGPT to interact with marketing accounts via 42 specialized tools. Users can launch campaigns, upload creative assets, adjust budgets, target specific demographics or interests, and fetch performance insights through conversational prompts. Part of the Pipeboard MCP family, this server functions as a hosted remote endpoint using streamable HTTP transport, removing the need for local developer credentials or self-hosted infrastructure. Safety guardrails include explicit confirmations on write actions and setting newly created campaigns to paused by default. Marketers can use it alongside other advertising endpoints to inspect advertising spending, diagnose low-performing ad sets, and automate creative operations directly from their preferred AI clients without manual token maintenance.

Category: CRM, ERP & E-commerce

Tags: advertising, campaigns, facebook, marketing, meta

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How to install and configure Meta Ads MCP

To integrate Meta Ads MCP into your environment, use the remote server endpoint: 1. In Claude Desktop or claude.ai (Pro/Max), navigate to settings integrations, add a new integration named "Pipeboard Meta Ads", and set the URL to https://meta-ads.mcp.pipeboard.co/. 2. In Cursor, open ~/.cursor/mcp.json and add the remote server configuration: json { "mcpServers": { "meta-ads-remote": { "url": "https://meta-ads.mcp.pipeboard.co/" } } } 3. Authenticate interactively via the login prompts, or append your direct token from Pipeboard to the URL parameter: https://meta-ads.mcp.pipeboard.co/?token=YOUR_PIPEBOARD_TOKEN. 4. Refer to the repository README at https://github.com/pipeboard-co/meta-ads-mcp for CLI alternatives and updates.

What you can do with Meta Ads MCP

• Creating and launching paused advertising campaigns, ad sets, and ads across Facebook and Instagram surfaces via conversational prompts. - Uploading creative assets and configuring dynamic creative testing directly from an AI workspace without opening Meta Ads Manager. - Fetching campaign insights and performance metrics to evaluate advertising spend, return on ad spend, and conversion bottlenecks. - Adjusting active campaign budgets, bid strategies, and audience demographic or interest targeting in response to real-time performance data.

Key facts

• https://github.com/pipeboard-co/meta-ads-mcp
• CRM, ERP & E-commerce, Data & Analytics
• advertising, campaigns, facebook, marketing, meta

Part of MCP Servers

What is Meta Ads MCP?

Meta Ads MCP is a Model Context Protocol server developed by Pipeboard that connects AI assistants to the Meta Ads API. It allows agents to inspect campaign data, update budgets, upload ad creatives, adjust targeting, and query reporting metrics across Facebook and Instagram surfaces through natural language instructions.

How do I install Meta Ads MCP?

You can connect to Meta Ads MCP as a remote service without local package installation. Add the URL https://meta-ads.mcp.pipeboard.co/ into your client MCP settings, such as Claude integrations or Cursor mcp.json file, then complete authentication via the web flow or by passing an API token parameter.

Which MCP clients work with Meta Ads MCP?

It works with any client that supports remote Model Context Protocol servers over streamable HTTP transport. Supported clients include Claude Desktop, claude.ai, Cursor, ChatGPT, Perplexity, and custom agents, as well as terminal automation workflows using the companion Pipeboard CLI.

What can Meta Ads MCP do?

The server provides 42 tools for managing Facebook and Instagram advertising. It can retrieve insights, create campaigns, modify budgets, upload image media, set up dynamic creative testing, adjust interest and geographical targeting parameters, and manage connected Facebook pages directly through conversational prompts.

Is Meta Ads MCP free to use?

The Pipeboard hosted service behind Meta Ads MCP offers a free plan to get started, alongside paid tiers for higher usage. The open-source code and instructions are hosted on GitHub, letting developers review technical implementation details.